Cracking the Code of Measurement and Attribution in Direct Response Advertising: A Hilariously Smart
Ah, the enigmatic dance of measurement and attribution in the realm of direct response advertising – a digital labyrinth that even...
Personalization and Customer Experience: A Paradigm Shift in the Direct Response Advertising Industr
In the dynamic world of advertising, the concept of personalization has emerged as a transformative force, reshaping the landscape and...
Multichannel Integration in Direct Response Advertising: Unleashing Synergies
In the ever-evolving landscape of direct response advertising, where consumer engagement and conversions are the ultimate goals, the...
Cracking the Code of Measurement and Attribution in Direct Response Advertising: A Hilariously Smart
Ah, the enigmatic dance of measurement and attribution in the realm of direct response advertising – a digital labyrinth that even...
The Retail Apocalypse and Direct Response Marketing
As we look at today’s retail market we are beginning to see signs that were predicted before the financial crisis of 2008-2009. We can...
Smart TV makes for Smart DRTV
About twenty or so years ago, the television landscape was comprised of several dozen channels, providing a limited playing field in...
How Internet killed the DRTV Star (and how it can help make DRTV a Superstar)
It’s only natural that the direct response industry has seen a steady decline in the past years. It’s failed to adapt to a new world...
Why DRTV should hang up the phone. Call centers of the 21st Century.
A few years back, it was unbelievable that text messages will rise to become a popular medium of communication. Now, the majority of...
Opinion: Just a Thought
The dream of every direct response advertiser is to acquire not just a sale but a loyal client. It's one of the reasons that a payout for...
