Spring edition 2017
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The meeting place for TV stations that air Direct Response Advertising.
In This Edition
Follow "Direct Response"
''We are most likely at the coming-of-age for Direct Response TV, not its twilight.'' Enzo Stephens in ''How Internet Killed the DRTV Star''
'' The concept of addressable television ads has been proclaimed for years as the Holy Grail of advertising.'' Mike Proulx, Social TV
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