The Retail Apocalypse and Direct Response Marketing
As we look at today’s retail market we are beginning to see signs that were predicted before the financial crisis of 2008-2009. We can...
Smart TV makes for Smart DRTV
About twenty or so years ago, the television landscape was comprised of several dozen channels, providing a limited playing field in...
How Internet killed the DRTV Star (and how it can help make DRTV a Superstar)
It’s only natural that the direct response industry has seen a steady decline in the past years. It’s failed to adapt to a new world...
Why DRTV should hang up the phone. Call centers of the 21st Century.
A few years back, it was unbelievable that text messages will rise to become a popular medium of communication. Now, the majority of...
Opinion: Just a Thought
The dream of every direct response advertiser is to acquire not just a sale but a loyal client. It's one of the reasons that a payout for...
Opinion: A Dirty Little Secret
There is a dirty secret in the direct response industry no one seems to want to address. Most small stations like network affiliates in...
