A provocative meeting place for Direct Response Agencies, Marketers and Station Partners

April 25, 2017

As we look at today’s retail market we are beginning to see signs that were predicted before the financial crisis of 2008-2009. We can now see that retail as we've know it since the 1960’s is undergoing a dramatic reorganization. We see the signs everywhere, big signs...

April 25, 2017

About twenty or so years ago, the television landscape was comprised of several dozen channels, providing a limited playing field in which DRTV agencies could compete for space.

Today’s television landscape is vastly greater, comprising several hundred viewing channels....

April 25, 2017

 It’s only natural that the direct response industry has seen a steady decline in the past years. It’s failed to adapt to a new world that’s emerged in this new millennium. 

Direct response is now a dinosaur that will become extinct if it does not learn quickl...

April 24, 2017

A few years back, it was unbelievable that text messages will rise to become a popular medium of communication. Now, the majority of actual calls that I receive come from telemarketers. Even my mom sends me text messages more frequently then actually calling me.

So, wit...

April 24, 2017

The dream of every direct response advertiser is to acquire not just a sale but a loyal client. It's one of the reasons that a payout for a sale to station partners can be higher then the sales price of an item itself.  It's all about the upsale. 

An upsale during...

April 24, 2017

There is a dirty secret in the direct response industry no one seems to want to address. Most small stations like network affiliates in small to mid-size markets see don’t much revenue from any one direct response agency. Even those who use more than one agency may see...

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April 25, 2017

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